Terms & Conditions

This document, when incorporated into an insertion order, represents the parties’ common understanding for doing business.


“Ad” means any advertisement provided by an Advertiser or Agency on behalf of an Advertiser.

“Advertiser” means the advertiser listed on the applicable IO or the advertiser for which Agency is the agent under an applicable IO.

“Advertising Materials” means artwork, copy, or active URLs for Ads.

“Affiliate” means, as to an entity, any other entity directly or indirectly controlling, controlled by, or under common control with, such entity.

“Agency” means the advertising agency listed on the applicable IO.

“CPA Deliverables” means Deliverables sold on a cost per acquisition basis.

“CPC Deliverables” means Deliverables sold on a cost per click basis.

“CPL Deliverables” means Deliverables sold on a cost per lead basis.

“CPM Deliverables” means Deliverables sold on a cost per thousand impression basis.

“Deliverable” or “Deliverables” means the inventory delivered by ID Ads (eg. impressions, clicks, or other desired actions).

“DSP” means the Demand Side Platform engaged by the Advertiser or Agency to place Ads through ID Ads’s Third Party Ad Server.

“DSP Deals” means Ads delivered on Sites using an Advertiser’s or Agency’s designated DSP.

“IO” means a mutually agreed insertion order that incorporates these Terms, under which ID Ads will deliver Ads on Sites for the benefit of Agency or Advertiser.

“ID Ads” is an advertising network consisting of numerous publisher partners whose inventory will be used to fulfil the applicable IO.

“Network Properties” means websites, apps, mobile sites used to fulfil an IO that are not owned, operated, or controlled by ID Ads, but on which ID Ads has a contractual right to serve Ads.

“Non-DSP Deals” means Ads delivered on Sites without the use of a DSP.

“Policies” means advertising criteria or specifications made conspicuously available, including content limitations, technical specifications, privacy policies, user experience policies, policies regarding consistency with ID Ads’s public image, community standards regarding obscenity or indecency (taking into consideration the portion(s) of the Site on which the Ads are to appear), other editorial or advertising policies, and Advertising Materials due dates.

“Representative” means, as to an entity and/or its Affiliate(s), any director, officer, employee, consultant, contractor, agent, and/or attorney.

“Site” or “Sites” means Network Properties.

“Terms” means these Standard Terms and Conditions.

“Third Party” means an entity or person that is not a party to an IO; for purposes of clarity, ID Ads, Agency, Advertiser, and any Affiliates or Representatives of the foregoing are not Third Parties.

“Third Party Ad Server” means a Third Party that will serve and/or track Ads.