EA IS BOOSTING THE AWARENESS OF THEIR TOP SELLING GAMES, AIMING TO BE THE TOP OF THE MARKET
COMPLETED VIEW RATE
0
%
CLICK THROUGH RATE
0
%
0.36% Better vs industry average
Case Study
Gaming
Targeting
Age Group
13+
Objective
To raise awareness of the EA FC mobile game app among the target audience and increase the number of app downloads through video and display ad.
Case Study
Gaming
Targeting
Age Group
13+
Key Result
Running with a target of Impressions and Reach with 30s Video Ad, the campaign managed to achieve CTR 1.36%. this is a significant boost for their Apps awareness and engagements resulting in the increment of numbers of app installs.