INDOFOOD IS EXPANDING THE AWARENESS OF THEIR PRODUCTS BY PARTNERING WITH ID ADS
VIEWABILITY
0
%
26.62% Better vs industry average
COMPLETED VIEW RATE
0
%
13.28% Better vs industry average
Case Study
FMCG
Targeting
Age Group
25 – 40
Objective
To increase brand awareness and drive consumer interest in Indofood’s “Racik” seasoning blends through engaging and informative video ads.
Case Study
FMCG
Targeting
Age Group
25 – 40
Key Result
We aimed to elevate the visibility and desirability of Bumbu Racik. Through strategic deployment across OTT platforms, we intend to enhance brand awareness and foster consumer engagement. This campaign resulted in 1.2% CTR with good 96.62% Viewability.