SONY PICTURES, ONE OF THE BIGGEST MASS MEDIA AND ENTERTAINMENT STUDIO IS PARTNERING WITH ID ADS

VIEWABILITY

0 %+

ENGANGEMENT RATE*

0 %
Case Study

Entertainment

Targeting
Age Group

18+

Objective

To generate excitement and anticipation for Sony Pictures’ “Bad Boys 2” by promoting the teaser and trailer through captivating rich media banner with the format of social media mirroring, aiming to boost audience engagement and drive ticket sales.

Case Study

Entertainment

Targeting
Age Group

18+

Key Result

By running with interactive RMB, we managed to capture the attention of audiences, not only on the awareness part, but also on the unique engagement rate by a good 2.25%