SONY PICTURES, ONE OF THE BIGGEST MASS MEDIA AND ENTERTAINMENT STUDIO IS PARTNERING WITH ID ADS
VIEWABILITY
0
%+
ENGANGEMENT RATE*
0
%
Case Study
Entertainment
Targeting
Age Group
18+
Objective
To generate excitement and anticipation for Sony Pictures’ “Bad Boys 2” by promoting the teaser and trailer through captivating rich media banner with the format of social media mirroring, aiming to boost audience engagement and drive ticket sales.
Case Study
Entertainment
Targeting
Age Group
18+
Key Result
By running with interactive RMB, we managed to capture the attention of audiences, not only on the awareness part, but also on the unique engagement rate by a good 2.25%